Hilaturas Ferre has been recycling cotton from textile waste and spinning it into new yarns since 1947. As a families owned buses as founded in 1915 in Southern Spain, te Ferre family has been perfecting their craft for four generations. Ferre's Recover® yarns are quite arguably the lowest impact yarns produced in today's market. S3 engaged Ferre to completely overhaul the marketing strategy of this 100 year-old company. S3 repackaged the brand, helped to innovate new products, and built out an entire Recover brand architecture. Working in close collaboration with the talented artists and film production team at EPS Studios in Madrid to develop iconic graphics and video collateral,  S3 helped lead a new communication strategy that has allowed Recover take its position as the industry standard for recycled cotton yarn and textile systems. .