Project Us

US Blanks is a socially responsible apparel manufacturer based in Los Angeles. uS Blanks produces high-quality Tees, fleece and knit tops ethically and with timeless style. US Blanks has been quietly supporting local and global charity and NGO work since its inception, but never communicated the power of their values and ideals.  S3 was engaged to build a branding, copywriting and communication strategy to define their efforts as "Project Us". 

Identity

Project Us is a non-profit initiative created by US Blanks, working for People, for Planet, for Animals...doing GOOD for ALL OF US.

Iconography

People

Project US supports Local and Global initiatives to improve health and well being for ALL OF US. 

Planet

Project US promotes the preservation, restoration and ongoing stewardship of our Habitat, and the natural resources that support ALL OF US.

Animals

Project Us views animals as members of our extended global family, we support the protection, rehabilitation, and sanctuary of Wild Animals, as well as the rescue and adoption of pets.